Built for data, or built to close the loop
The SEO MCP servers from Ahrefs, Semrush, SE Ranking and DataForSEO are built for data. They tell your assistant what ranks, who links and what people search. Then the real work starts: find the cause, write the fix, ship it and prove it paid off. That is where OnPage.dev takes over, inside the same chat.
OnPage.dev takes over
- FindWhat is wrong for Google and AI search
- FixCode written from the page itself
- CheckUnpublished HTML, before you deploy
- ShipWordPress, or a Git pull request
- NotifyIndexNow and URL Inspection
- ProveClicks won, against pages you did not touch
The results flow back into your data, and the loop starts again.
What happens after the data
Step by step, with the OnPage.dev tool that does it. The data servers are excellent at what they are made for. These steps are simply not their job.
| Step | Data MCPs | |
|---|---|---|
| Search data: rankings, keywords, backlinks | Uses yours, from Search Console, GA4, Ahrefs or Semrush in the same chat | Their core strength |
| Find what is wrong on the page | scan_page, deep_audit, render_page: Google, AI search, speed, accessibility | Site audit data in some of them |
| Write the fix from the page itself | get_fix_pack, generate_schema: titles, descriptions, canonicals, JSON-LD | Not what they are built for |
| Ship it where the code lives | Yoast SEO and Rank Math fields, or a Git pull request for Next.js, Nuxt, SvelteKit, Astro, Angular, React or Vue | Not what they are built for |
| Check it before deploy | scan_html and compare_html on unpublished HTML | Not what they are built for |
| Tell search engines | submit_indexnow, plus URL Inspection through your Search Console | Not what they are built for |
| Prove the result | measure_impact: before and after, against pages you did not touch | Their numbers are the input |
| Keep watching | watch_page: alerts by RSS or webhook when a noindex or redirect sneaks in | Rank tracking in some of them |
| Price to start | Free. No account, no API key | A paid plan or prepaid credits |
Same question, two answers
An example of what each kind of server gives back when you ask about a page that does not rank.
/pricing ranks #14
"seo tool pricing": 1.2k a month
3 referring domains
Top 3 results: 40+ eachUseful facts. The next step is yours.
Title cut off, no canonical
Pricing section skips the answer
Fix in Next.js, checked: 58 → 91
Pull request #42 opened
IndexNow sent
4 weeks: +38% clicks (others +4%)The same question, closed from finding to result.
Every layer, in one server
47 tools, grouped by the job they do. All free, all in one connection.
Find
- Score and fixes for Google and AI search
- Client-side React, Vue and Angular apps rendered in a real browser
- First screen on phone, tablet and desktop
- Screen reader view
- Core Web Vitals from real Chrome visitors
- What Googlebot and AI crawlers really crawl, from your logs
Fix
- Fix pack written from the page itself
- Structured data, validated for rich results
- Titles and descriptions tested for pixel width
- Content briefs from the pages that rank
- llms.txt and robots.txt for AI crawlers
- Redirect maps for migrations
Ship and check
- WordPress fields for Yoast SEO and Rank Math
- Git pull requests in your framework
- Unpublished HTML checked before deploy
- Regressions caught: noindex, canonical, title
- IndexNow after every fix
- A GitHub Action that blocks a deploy below your score
Prove and plan
- Fixes ranked by traffic, conversions or revenue
- Before and after, with a control group
- Daily watches with alerts
- Plans sent to Sheets, Slack, Notion and task boards
- Topic clusters from Search Console
- Answer formats that win featured snippets
AI search
- Access per AI crawler in robots.txt
- llms.txt written and validated
- 15 checks for answers AI can quote
- Passages that answer a question
- What pages cited by AI do differently
- Entity graph for your brand and authors
Specialist checks
- Accessibility against WCAG 2.1 AA (European Accessibility Act)
- Ecommerce product pages and merchant listings
- Cookie banners and Consent Mode v2
- Search intent against the pages that rank
- Reading ease in six languages
- Competitor pages, side by side
Built on 24 years of SEO
OnPage.dev is built by an SEO specialist with 24 years of hands-on experience, from the early days of Google to AI search. The checks and fixes come from real client work, not from a generic checklist. Every check, its weight and its reason are on the methodology page, so you can explain a score to a client and defend it.
Price and access
| Server | Price to start | Billing | What it brings | Built for |
|---|---|---|---|---|
| Free. No account, no API key | Free, with fair-use limits | Checks of your own pages: SEO, AI search, speed, accessibility | Finding, fixing and shipping fixes, then proving the result | |
| Lite plan or higher, from $129 a month | API units from your plan | Backlinks, keywords, rankings and site audit data from Ahrefs | Research: who links to you and what ranks | |
| Semrush One Starter or Pro+, SEO Classic Pro or Guru, or a Trends API plan | 50,000 API units a month, more in packages | SEO and Trends data, read-only access to your Projects | Competitive and market research | |
| Any plan, from $103.20 a month billed yearly, or a $50 API deposit | API credits | 180+ tools: keywords, backlinks, audits, rankings, AI search visibility | Day-to-day SEO on SE Ranking data | |
| $50 minimum deposit | Pay per request | SERP, keyword, backlink and on-page APIs | Developers and bulk pipelines |
Prices and plans as the vendors list them, checked on 8 October 2026. They change, so check the vendor before you buy: Ahrefs, Semrush, SE Ranking, DataForSEO.
Better together
OnPage.dev has no search volumes, rankings or backlinks of its own, on purpose. Connect Ahrefs, Semrush, SE Ranking, DataForSEO or Google Search Console in the same chat, and OnPage.dev turns their numbers into work:
prioritize_fixesranks every fix by the traffic, conversions or revenue it can win.map_topicsturns Search Console queries into topics, with the page that owns each one.match_intentandcheck_answer_formatcheck your page against the pages that rank.compare_ai_citationstakes AI citation counts, for example from Ahrefs Brand Radar, and shows what cited pages do differently.measure_impactreads the before and after numbers to prove a fix worked.
Fetch our top 10 pages and their queries from Ahrefs,
rank the fixes with OnPage.dev, fix the top three
and open a pull request.
Which one should you use?
- You want pages that rank and get cited, not just reports: OnPage.dev, free.
- You research backlinks and keywords: Ahrefs or Semrush, on a plan you may already pay for.
- You run day-to-day SEO for clients on one platform: SE Ranking.
- You build pipelines and pay per call: DataForSEO.
- You want data and results: connect OnPage.dev next to any of them. That is where it shines.